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What is a Meta Description?

Find out what a meta description, meta picture and alt tag are and why they are so important for your search ranking.

Meta Description

The meta description is an HTML attribute that is the brief summary of the web page. Google displays this under the page name when you search. Google also uses this to search for relevant pages when people are using the search engine. It is critical that you have your meta description in the correct format for Google to rank your page and display it when searching. The optimal length of a meta description is around 150 characters. It is also important that you put keywords in the meta description that are relevant to what is on the page. Campaign Warrior will audit your meta description and highlight the undersized and oversized meta to make it easy for you to fix and improve your google ranking. 

Meta Picture and Alt Tags 

The image that you have as your featured meta image will be the image that displays on your social post when you post using the shortened link through Campaign Warrior. Ensure you update all these images to make sure they are relevant to the page you are posting. All images on your pages need to have an Alt tag, also known as 'Alt attribute' or 'alt description'. Alt tags are the HTML attribute applied to the image. This means the image displays in the search when someone is searching something relevant to your image. This helps with SEO. When you click on the website page in Campaign Warrior, you will be able to see the Meta picture attached to that page and all the alt tags and images associated with those tags. This allows you to audit your web pages and identify if you have all the appropriate alt tags and meta pictures.